Merry Christmas from Primera: a message from CEO Ruth Duston

A Christmas video wrap-up from the Primera footprints.

As we head off on our end-of-year breaks, I wanted to wish you a very Merry Christmas and also share this video roundup of this festive season in our footprints, paying tribute to our fantastic BID teams and our partners who have been lighting up central London, bringing festive cheer to the City and the West End, with a focus on sustainability and supporting local charities.

Over the last 4 weeks we have:

⭐️ Installed 15 giant Christmas trees
⭐️ Organised 49 Christmas lighting installations on the streets
⭐️ Used 400,000+ individual LED lights, using 75% less energy than regular light bulbs
⭐️ Managed 86 Christmas individual events

And we’ve worked with fantastic charities including: The PassageXLP, Westminster Connects (Westminster City Council), Providence RowCoramOnly A Pavement AwaySt Bride Foundation, Square Mile The Hygiene BankBritish Red CrossSinging for SyriansHands Up FoundationTrees for Cities and Bees & Refugees.

From everyone in our BID Teams may I wish you a very Merry Christmas, and I look forward to seeing you in 2024!

Ruth Duston OBE, Founder and Chief Executive

Notes to editors

About Primera Corporation:

Primera is a London-based consultancy specialising in placemaking through public/private partnerships. 

Operating a dozen business improvement districts in some of the most high-profile neighbourhoods of the capital, such as Westminster, Harley Street and the City of London, Primera represents more than 3,000 London businesses, from major tourist attractions and global companies to SMEs and charities, as well as over 1m employees. Each BID has its own dedicated team in charge of delivering the business plan which member businesses voted on, with priorities often including safety, cleanliness, ESG, B2C and B2B destination marketing and public affairs representation. The work of the BIDs includes:

  • Collaborating with their member businesses to amplify their efforts, whether through networking, communications or business support
  • Delivering their own activities such as, on the B2B side, commissioning reports and representing the area at corporate events which highlight their districts, to, on the B2B side, leading on events such as Christmas lights, public realm projects etc